Strategic Communication
Our strategic communication strategy puts audience understanding at the heart of policy and service design, resulting in an improved decision-making process, enhanced delivery and better stakeholder understanding. We begin with an in-depth analysis/overview of current method/strategy and determine efficiencies, implement best practices to ensure seamless communication with all audiences.
Campaign Creation
Have a new service, change of policy or a campaign that needs the attention of the community? Enlist the PubliCity Communications team to create a marketing plan and implement to get the word out using a blanketed yet targeted approach to make sure your message is absorbed by the community.
Creative
Graphic Design, Video and Photo Services
Storytelling is better when the message is diversified and interesting. Bring it to life with videography using everything from full professional short films to 15 second social media clips, professional photography to capture moments or tell a story and/or vibrant graphic design to give your efforts a brand, your event a face and bring it all together visually.
Media Relations
With over 25 years of media relations experience under our belts, PubliCity Communications staff have been on both sides of the line, with existing, healthy professional relationships with local and national media. From press releases, statements, scripting, press conferences, media coaching and crisis communications training (and facilitation), we have your organization covered.
Publications
Need a newsletter, annual report, budget in brief or a business community guide for your town? From concept to print, we take care of it all. We start with your idea and begin content creation, taking your publication from concept to mailboxes in just a few weeks. Interactive, digital publications, email newsletters and announcements are made easy thanks to our extensive background in municipal communications and marketing.
Style Guide & Branding
Still using that seal from the 70s or a stale logo that doesn’t express the city’s image or vibe? Does your organization need an identity rebrand? Are your communication outlets “all over the place” and not using the same voice? Allow us to develop options to showcase your organization and give it a new, improved style and a polished presentation. From logo creation to taglines to wayfinding art, we can help you pull it all together, seamlessly.
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Social Media Marketing & Management
We can help your company/organization utilize social media’s full potential with improved online presence through strategic planning, content creation and engagement on all social media platforms. We implement strategies based on the specific needs of your organization including SEO, paid advertising campaigns, influencer and media collaboration, content marketing, social media “events” and contests, social listening and various engagement strategies to boost your image and online presence.
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